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Chelsea chairman Bruce Buck has urged the club to cut their transfer outlay in order to meet UEFA's Financial Fair Play criteria.

At the end of January, Chelsea recorded a loss of £70.9 million for last year up to June 2010 but have since spent a reported £70m on transfers this summer.

Pressure is now on for Chelsea to meet the Financial Fair Play rules which forces clubs to break even by 2014 or face expulsion from Uefa competitions.

"Even before [Financial Fair Play] we were of the view we couldn't rely on Mr Abramovich for ever," Buck told the Daily Mail.

"We had to figure out a way over the medium term to stand on our own two feet. Maybe Financial Fair Play is making us do that a little bit quicker.
"We have to up our sponsorship income. We have to reduce our transfer fees, reduce our payroll and up our match-day revenues if we can. Naming rights could also be important.

"An academy costs maybe £5m a year to run, so if you can get maybe one player every year or 18 months into the first team, look at the transfer fees you've saved. The economics are pretty clear. Implementing it is much more difficult."

The Chelsea Supporters Group have voiced their disapproval at rising ticket prices at Stamford Bridge, leading to a portion of fans urging a boycott for the club's next Champions League home outing against Genk on October 19.

Buck has acknowledged prices, which are set to rise to £52 for a standard seat if Chelsea reach the knockout stages, are steep, but admits it is a conscious effort by the club to balance their books.

"We're comfortable that [Stamford Bridge] is going to be full. The manager, Andre Villas-Boas, looks on it as a big match and will want the fans to come and support the club," said Buck.

"JT [John Terry] and all the other players recognise it's an important match and are asking fans to support them.

"I understand supporters saying they would prefer lower prices but we try to spread the balance - I think we've got it about right, but I do understand that some people would disagree."

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